SHIPT BACK TO SCHOOL 2023
The back-to-school season is one of Shipt’s busiest. The team was challenged with coming up with a concept, a shoot, a video, and media deliverables that could appeal to children, students, parents, and college students alike. The concept - Shipt has everything that'll get everyone excited and so ready to bound out of bed, raise their hand highest, learn and lean in with limitless joy, and shine as their supremely awesome selves. RULE THE SCHOOL.
Erin Fuery - Creative Director
Joe Starosta - Senior Art Director
Esme McGlasson - Senior Copywriter
Reed Strength - Senior Copywriter
Nancy Hu - Designer/Art Director
THE SHOOT:
THE DELIVERABLES
Moodboards - I chose to do one for both Back to School and Back to College. Back to School and Back to College have such a wide customer base that both children and College students need to feel different from each other as they are in such different stages of their lives. However, the moods should be able to blend and highlight Shipt.
THE PROCESS
Sketches - I take pride in sketching as close as you can to the final shots to get a real sense of a shoot and the styling needed. Here are some examples from the Back to school shoot.
On set - Working with stylists and photographers is the best part of the work :)
